Serving the best companies is always more fun – especially when employees roll up their sleeves to participate in interactive learning exercises.

Airefco is one of the best HVAC distributors on the west coast and their employees seek innovative customer service excellence.  And they’re fun too.

The key to making education fun is good instructional design that aligns with a client’s business model and meets their specific needs.

Instructional design should be both cooperative and collaborative.

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In cooperative learning the instructor is the center of authority in the seminar, with employee tasks more closed-ended and often having specific answers.

A group, multiple choice word game exercise is a cooperative learning example because the answers are pre-determined.

On the contrary, with collaborative learning the instructor surrenders his authority and empowers groups of employees who are often given more open-ended, complex tasks whereas a group determines their own answers to complete an acrostic.

There is no substitute for the fun factor during a seminar.  Other instructional design methods include robust multimedia (audio, video, animation, etc.) to keep employee attention tight and engaged.

Learning Must Be Fun!

Telling signature stories is another competency that enables an instructor to keep employee attention high.

A signature story is a story only you can tell – it’s unique, like your signature.

It’s been my experience that audiences sense a story’s sincerity and honesty based on the delivery.

A well-crafted signature story makes employees lean in, sit up straight and hang on every word.

When it comes to being the best in any business category, one strategy remains true: the cost of training is less than the cost of ignorance.

And the best companies, like Airefco, view employee education as an investment, not an expense.

The cost of training is less than the cost of ignorance.

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