Among my clients, there remains one consistent factor: The good companies want to get better. During the last 16 years, I have only been hired by the best companies.

When I enter a new client’s facility for the first time, their optimism and effectiveness is unmistakable. “There’s something special going on here,” I usually think to myself. And yes, there is something special occurring there: It’s the secret sauce.

The below video features what companies should NOT do when service customers.

I have found very few business models possess anything really special in terms of products and services. The Secret Sauce, in my opinion, is the person at the helm. This is usually a company owner who has learned from both successes and failures. These past experiences can result in the secret sauce’s blend of humility and self-confidence. It is through this person that employees achieve outstanding synergy.

What is synergy? It is the creation of a whole that is greater than the simple sum of its parts. A company owner with the secret sauce builds a strong team, leads by example, and establishes a culture of excellence.

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