skip to Main Content
Fear Of Missing Out

Fear Of Missing Out

Today’s audiences want to be part of the presentation.  People don’t just sit there anymore – they want to be engaged and amused as they learn something useful.

Engaged audiences smile more.

Mobile phones are rarely turned off during speeches.  Yes, folks may silent their phone, but the phone’s power is on.

Today’s mobile phone cameras surfaced a mutually beneficial opportunity during a seminar for Air Conditioning professionals in Hampton Roads, Virginia.

“May I ask you to take a few photos during today’s speech?” I asked Roxanne Yushchak from Kelleher HVAC in Richmond, Virginia.  Roxanne’s positive reply changed her role from attendee to participant.  We were now collaborators.

Engaging with the Audience

Click above photo to enlarge

Other audience members were asked to take photos and then send the image files to me afterwards.  These engaged audience members had more fun during the seminar.

The Hampton Roads ACCA Chapter ensured a good time for all by hosting the seminar at the Hampton Yacht Club.

Our seminar room overlooked the harbor.  The lively venue and aesthetic view added value on this clear, sunny day.  The lunch was tasty and the Yacht Club staff excelled in hospitality.

Then a small problem arose.  There weren’t enough seats.

Our Top 3 Customer Service Training Resources

Training & Managing System

Customer Service Training & Managing System

Click above image to learn more.

Training System

Customer Service Training System

Click above image to learn more.

Contractor Value Bundle

Contractor Value Bundle

Click above image to learn more.

Hampton Yacht Club

Click above photo to enlarge

Seminar attendance exceeded expectations and the Yacht Club staff had to scramble to set up more chairs.  Then more people arrived.  And the staff kept bringing in chairs.

A packed room adds to the excitement.  People want to be where the action is.  And the Hampton Roads ACCA Chapter did their part to ensure an informative and fun time for all.

Then a small problem arose.  There weren’t enough seats.

FOMO is a relatively new term associated with today’s high-tech millennial generation which includes those born after 1980.  They fear that they’ll miss out of something fun and interesting.  FOMO is a powerful force and it correlates to people’s tendency to avoid losses.

This seminar’s marketing buzz promised added-value and guaranteed ROI and members were urged to attend and this resulted in the FOMO phenomenon.

Associations who advertise value and then exceed member expectations will be able to leverage FOMO in future event planning.

Audience engagement is the new frontier for public speakers.  The old lecture model is dead and buried. Today’s audiences expect more value and a little entertainment too.

Hat’s off to the the Hampton Roads ACCA Chapter for hosting a terrific event.

The audience is having fun

Click above photo to enlarge

Where Am I Going Next?

Call me at 610-853-9836 to schedule a site visit for employee training and consulting!

Steve Coscia

The road from professional musician to thirty-year customer service veteran to best-selling author and speaker is not a typical career path, but Steve Coscia may have started a new trend.

Coscia is one of the most widely published and quoted authorities in the customer service industry. He has published more than 200 articles, four books and a series of training DVDs. His college curriculum is taught at institutions of higher learning throughout the United States and Canada.

This Post Has 2 Comments
  1. Steve, this is a great and powerful point you make. I will use this “participation” modality in my upcoming lectures to help the students become involved. By empowering them with a clear objective, ability to be creative, and a modicum of control over their program they will become vested in their future. The best of all outcomes!

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Coscia Communications Inc., 1605 Melrose Ave, Havertown, PA, 19083, https://www.coscia.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back To Top