Eleven years ago, I was told, by an online learning expert, that almost all education would occur on the internet. “Education is going online,” he said. “You better create content now to stay ahead of the curve.”
Not afraid to take entrepreneurial risks, I invested about $12,000 in online content development. Subsequent marketing and sales came up empty handed.
Seeking ROI, I converted most of the online content into DVDs and sold boatloads. Go figure.
The business lesson learned was that customers would rather buy educational products they can hold in their hand. Perhaps online learning is either too ethereal. Or maybe online learning is perceived too expensive compared to all the free content on YouTube.
Fast forward to today.
Online learning is more mainstream than ever. What are your thoughts? Please take our poll.